Have you ever noticed that when you look at a picture or a web page on two different computers (Mac to PC, PC to PC, etc.) the colors are different? TVs too. Sometimes the greens are a tiny bit more blue, sometimes the browns are more red, ...
Each computer, each monitor, and each printer follows their own color schemes or definitions. Monitors need to be calibrated to printers to get an accurate WYSIWYG (what you see is what you get) image. When working with digital images when one hasn't seen the actual item in person, color trueness can be an educated guess, even with a properly calibrated monitor. We can only assume the images sent to us are accurate. However, a few had visibly different color tones between views. We adjusted most of the images so different views of the same item were all the same color. We used the "majority rules" method: when two were the same and the third was different, we adjusted the third to match the other two.
Shopping on the internet is a lot like catalog shopping. The actual product may differ "slightly" from what you see on your screen. Usually the differences are brightness or contrast -- the color may be more or less intense than in the picture on your monitor. I know it's not a big issue with some people but it is to us. We want our shoppers to be fully informed! We'll be adding our own images to the ones our manufacturers supplied as fast as we can.